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Byoungsam Ko

Byoungsam Ko(Sam Ko)

Byoungsam Ko is a Korean UX designer based in Seoul and London. Over the course of 10 years, he has worked as a UX designer at IT Big Tech companies in Korea such as Kakao Enterprise, LG CNS, and Lotte. He has been pioneering services and user experiences for AI assistants, designing AI assistant and IoT user experiences across various industries in Korea, including B2B and B2C sectors such as mobility, finance, retail, manufacturing, and healthcare.

AI Assistant for human

Byoungsam Ko believes that an AI Assistant should understand the user's context and sincerely convey empathy, striving to become a Lifestyle Partner. 'AI Assistant for Human' embodies Byoungsam's philosophy on AI Assistant.

One more thing

Byoungsam is further exploring the integration of AR and XR technologies with AI Assistant. Departing from the conventional reliance on text and voice, he's researching services that utilize Large Action Models to clearly understand users' activities, environments, and intentions. These services aim to deliver the necessary information to users in various ways such as visual, auditory, and haptic feedback, at the right timing.

Moreover, Byoungsam believes that users lead lives with multiple personas, including personas for work, home, and relationships with family and friends. He is researching his own Lifestyle AI Assistant that reflects these multi-persona lifestyles.

Artificial IntelligenceMixed MediaMedical innovationHealthcareMental HealthSocietyTechnologyHumanityCommunityInterfaceInteractionInteractive

Degree Details

School of Design

Service Design (MA)