Aimar Shaw-Fernandez Odiaga is a London-born multidisciplinary designer driven by the profound exploration of intangible human experiences through tangible disruptions. His creative journey is guided by a deep-seated desire to decipher the complexities of human existence, exploring systems and structures as tools to offer a clever perspective on our dimensional reality. Aimar’s work serves as a channel for collective understanding and thinking, pushing the perceptions of boundaries within the contemporary world.
His practice revolves around demystifying socially intricate concepts through a diverse range of mediums, including Branding, Identity, Publication, UI/UX, Campaigns, Provocations, and Installations. With each project, Aimar seeks to establish an evocative resonance, challenging conventional ideas and fostering deeper connections with his audience. He believes in crafting deeply intimate experiences that provoke introspection and promote more interconnected ways to seeing, thinking and understanding.
Aimar Shaw-Fernandez graduated from Leeds Arts University with a Bachelor of Arts Degree in Graphic Design, and he is now embarking on a journey to complete his Master of the Arts in visual Communication. This marks the beginning of his mission to make a meaningful impact in the modern creative world, forging brighter and more harmonious perceptions of human existence, reshaping how people understand and navigate these spaces.
