As a part of the Across RCA course, Being Digital platform, this project aims towards understanding how data distribution works in the social media world we live in, as well as questioning our digital identities and personas. The research methodology is structured through two types of research: primary and secondary.
Secondary research is based on color theories in marketing, social media, and politics and endeavours to collect data-set on how we are influenced by the use of color in social media platforms. Following that, the second phase of the project consists of individual colour extraction experiments from their social media accounts and the outcome analysis/reflection based on the previous colour research. In addition, a neutral account is also put under the process of analyzing the colors, in order to make the process more valid while following the algorithm from the start.
Finally, the research process is summed up in the form of a short video, trying to capture the process and briefly communicate the message to the viewers in a more efficient way, as well as adding a different kind of narrative and tone to the story.