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Matriarchy

The Pantheon of Wicked
Justice Equality and MisinformationGenderInclusivityEducation

Matriarchy is a dialogical gender training tool that emerged as a response to the ongoing influence that the early modern witch hunts and trials have had over our social structures.

It aims to serve as a supporting mechanism for the creation of better and more inclusive working environments and workplace ethics. By emphasizing the power behind peer-to-peer education, it acts as an ice-breaker when discussing the complex issues of gender and stereotypes, especially within corporate boundaries. Its use intends to normalize addressing issues of gender and discrimination within professional settings, consequently creating a more open-minded and respectful scenario for both professional and personal flourishment. 

The main objective of the dynamic is to challenge the narratives and negative stereotypes that surround empowered women and/or women in positions of power by questioning the way they are perceived within society and the workforce culture. This is done by confronting users with well-known archetypes that are used to denigrate women, and questioning why and how this is done on a daily basis. The Matriarchy methodology brings corporate trainings back into in-person learning settings that allow for peer-to-peer interaction, as well as support a more community-centred way of learning. This, in turn, strengthens the sense of camaraderie between coworkers, and creates more empathetic, open-minded professional environments. 

A woman in a dominatrix outfit stands with different implements that imply she is very assertive
A woman lifting a glass of champagne smiles widely and looks very friendly and approachable
A woman in a formal suit (kind of masculine looking) stands without smiling. Her silhouette forms a halo as the background.
A woman in a suffragette outfit stands with a sash that reads "votes for women" and raises her hand as a symbolism of protest.
A woman in underwear stands confidently over an urban background that shows raining money (bills).
A woman resembling an antique sculpture sits down while she cries. She has her hand to her chest as a sign of pain.
A standing woman with a straight face. She is wearing an all white dress and holding a scepter made of ice.
A woman in a lab coat holds a tray with the severed head of a man on it. She smiles as her whole body is covered in blood.
A woman with a disturbing look in her eyes holds a plate while cleaning it. She has a cleaning agent bottle on her head.
A childish female porcelain doll stands with a confused look in a vintage outfit. The background shows a sexy female silhouette.
A woman spreading her legs is mirrored at the top and bottom of the card. Between her legs, an hypnotic pattern is represented.
A woman in a masculine street outfit is mirrored on both sides of the card. Her attitude shows she behaves in a "manly" way.
A witch flying on a broom is shown over shadows of eyes that see it all.
A mother in a professional outfit carries her child and has a worried look on her face. Eyes look at her from the background.
A naked, pregnant woman is mirrored on both sides of the card, caressing her belly. A mouth with its tongue out is in the back.
A tri-fold booklet that shows the cards of the dynamic, an introductory text, and the tools' title.
A tri-fold booklet that shows the instructions of the dynamic and a couple of highlights of the cards.

The Pitch

This is the complete pitch of the dialogical training tool "Matriarchy". It includes the detailed description of the product, its contents, and it usage.