The fast fashion industry's promotion of overconsumption and disposable clothing has detrimental environmental impacts. Clothes are frequently discarded after minimal wear, generating enormous textile waste that can take over 200 years to decompose in landfills. In addition, garment production accounts for 20 per cent of global industrial water pollution. From water-intensive cultivation to highly polluting processing to the perpetuation of decomposing materials, the environmental damage caused by the fashion industry knows no season.
Against the background, this project attempts to visualise the virtual landscape through the information on clothing labels in order to present our speculative future.
Project Aims:
• Educating consumers about the environmental and wildlife impacts of different garment textile fibres
• Enhancing consumer engagement by extending the narrative of clothing beyond its physical utility and on a digital platform
• Leveraging AI technology to scan the material label on garments and visualize fibre content keywords as engaging digital visuals
• Encouraging consumers on the transition to certified textiles. Consumers can drive demand for sustainable practices, thereby encouraging more brands to pursue the certification.
As for the final outcome, the team designed an immersive and interactive programme. With a VR headset and controllers, users can experience and observe speculative landscapes generated by labels in a virtual space. In addition, an AI dialogue panel allows the user to ask questions and get answers within the context of material ecology.
